Creative direction. Motion. Video.
New York Metropolitan Area / Working GloballyI lead creative teams, shape brand stories, and build the systems that turn ambitious ideas into work that reaches people.
01 / About
My background spans filmmaking, editing, motion design, and performance. Today, I bring that range to creative leadership.
I stay close enough to the craft to give insightful direction, and look far enough ahead to help teams build work that holds together across campaigns, channels, and live experiences.
Recent leadership work includes video marketing for Money20/20 USA, social and onsite content for Black Hat USA and GDC Festival of Gaming, motion campaign supervision for BIO-Europe, and co-leading the Antibody Engineering & Therapeutics rebrand.
I’ve built intake, capacity planning and production systems to help a global team manage workload and allocate resources. I’ve also brought consistent creative oversight to brands that previously lacked it, establishing clearer direction and quality standards. My studio management spans team development, freelancer engagement, budgets and stakeholder priorities, giving the team the structure and support to deliver strong work.
Informa / UBM
02 / SELECTED EVENT BRANDS
Private capital. Fintech. Life sciences.
Gaming. Cybersecurity. Creative marketing.
My leadership scope / Informa Connect
I oversee creative support for Informa Connect’s event portfolio, spanning Global Finance, Life Sciences, Tech and Foodservice.
Below are a few selected brands from my wider event work. Organizer-reported audience figures establish the scale of each event; my contributions are outlined separately.
Event scale / Global series 2025
A global series for the private capital community, connecting investors and fund managers across regional and specialist events for industry discussion and business relationships.
Source: Informa’s 2025 SuperReturn series overview
Event scale / Festival 2025
A meeting point for the global creative marketing industry, bringing brands and agencies together to learn, build relationships and celebrate creative work.
Source: Cannes Lions 2025 at a glance
Event scale / USA 2025
A forum for cybersecurity research, technical training and new security technologies, connecting practitioners with the businesses serving their industry.
Source: Black Hat USA 2025 recap
Event scale / Organizer audience profile
A meeting point for the games industry, connecting developers, publishers, investors and technology partners through learning, networking and business opportunities.
Source: GDC’s organizer audience profile
Event scale / USA 2025
A global fintech gathering that brings banks, payments companies, technology businesses, investors and regulators together for partnerships, product launches and industry discussion.
Source: Money20/20 USA 2025 closing recap
Event scale / Europe 2025
A global biopharma partnering event, connecting biotechnology and pharmaceutical companies with investors and potential development or licensing partners.
Source: BIO-Europe’s 2025 event statisticsSELECT CONTRIBUTIONS
SuperReturn / Event series
I lead creative initiatives for the 2027 SuperReturn event season. One example is the proposal of a smaller set of reusable cinematic films to replace 15 separate event openers, with each film customized for its event. Leadership accepted the approach, with an estimated avoidance of approximately 14 designer-weeks of work.
Cannes Lions
I produced sponsor videos and educational promos about creative marketing for Cannes Lions.
Black Hat USA / 2025
I directed social marketing and onsite content production, guiding creative work for the event’s digital and live environments.
GDC / 2023–2026
I directed onsite social marketing for GDC Festival of Gaming 2026. My wider GDC work includes the 2023 stinger, which I directed, edited, animated and scored, and the 2024 exhibitor and sponsor sizzle reel, which I produced, edited and created all motion graphics for.
Money20/20 USA / 2025
I directed, produced and edited video marketing for Money20/20 USA 2025, bringing brand storytelling and hands-on craft to the campaign. One campaign video received more than 165,000 views.
BIO-Europe / 2026–present
I supervise motion campaign work for BIO-Europe, beginning with the 2026 event and continuing into future editions.
Audience figures describe the events, not the reach of my individual assets or a measured effect of my work on attendance or growth. Figures refer to the editions or organizer audience profile shown and are separate from the dates of my work. GDC’s figures are its current organizer audience profile. BIO-Europe’s audience figures are for 2025; my contribution begins in 2026. SuperReturn’s figures cover the global event series in Informa’s 2025 investor presentation; my contribution relates to the 2027 event season.
03 / SELECTED WORKS
Creative leadership with hands-on craft.
Campaigns, event brands, motion and video.
Campaign direction / Production / Editing
A high-energy, brand-led approach to video marketing for a global fintech event.
Direction / Editing / Motion / Music
A stinger for keynotes, the virtual event, and the GDC showcase.
Direction / Editing / Motion
Translating an event brand into a clear, energetic introduction.
Production / Editing / Motion graphics
A sizzle reel created to increase exhibitor and sponsor interest in GDC 2024. I produced, edited and created all motion graphics.
04 / Beyond the frame
Strong creative depends on clear direction,
capable people, and room to do their best work.
I lead a centralized motion team serving Informa Connect’s global event portfolio. Alongside creative direction, I own resourcing, freelancer engagement, quality, and the development of the people doing the work.
Translate stakeholder goals into a clear creative approach, guide campaigns and brand development, and bring motion into planning earlier.
Build reusable templates, toolkits, and production workflows. A phase-based capacity model in monday.com makes demand and resourcing visible.
Develop designers through regular feedback, career pathways, workshops, and expanding responsibility for creative and production leadership.
05 / Get in touch